What are Sosioraster segments?

Target people based on their amount of cultural and economic resources

Our cultural and economic capital have a great impact on our consumption behaviour and thus define our needs. The Sosioraster segments enable you to improve the targeting of campaigns towards people possessing a low or high amount of cultural and economic resources. You can e.g. reach The Cultural Elite, The Economic Elite or The Balanced Middle.

How can I use Sosioraster segments?

How are Sosioraster segments built?

Which Sosioraster segments are available?

Superior segment quality

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