Target people based on their amount of cultural and economic resources
Our cultural and economic capital have a great impact on our consumption behaviour and thus define our needs. The Sosioraster segments enable you to improve the targeting of campaigns towards people possessing a low or high amount of cultural and economic resources. You can e.g. reach The Cultural Elite, The Economic Elite or The Balanced Middle.
How can I use Sosioraster segments?
You can use the Sosioraster segments to target campaigns with product or product categories relevant to people possessing a specific amount of cultural and economic resources. Like advertising museums and art exhibitions towards The Cultural Elite and advertising golf equipment and expensive leather shoes towards The Economic Elite.
How are Sosioraster segments built?
Our Sosioraster segments are based on a model dividing people into nine different segments based on their amount of cultural and economic resources. This segmentation is based on a survey asking the respondents for a long list of background variables defining their cultural and economic capital.
The deterministic data collected via the survey is combined with high-quality behavioral data to build the Sosioraster segments. Combing deterministic survey answers to online behavior provides a strong base for finding similar audiences online. Due to the large scale of both deterministic and behavioral data, and a state-of-the-art prediction engine, AudienceProject is able to predict high-quality Sosioraster segments.
Which Sosioraster segments are available?
| The Balanced Elite | no | - devices | |
| The Balanced Middle | no | - devices | |
| The Balanced Ordinary | no | - devices | |
| The Cultural Elite | no | - devices | |
| The Cultural Middle | no | - devices | |
| The Cultural Ordinary | no | - devices | |
| The Economic Elite | no | - devices | |
| The Economic Middle | no | - devices | |
| The Economic Ordinary | no | - devices |
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
Learn more
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.