Our Sosioraster segments are based on a model dividing people into nine different segments based on their amount of cultural and economic resources. This segmentation is based on a survey asking the respondents for a long list of background variables defining their cultural and economic capital.
The deterministic data collected via the survey is combined with high-quality behavioral data to build the Sosioraster segments. Combing deterministic survey answers to online behavior provides a strong base for finding similar audiences online. Due to the large scale of both deterministic and behavioral data, and a state-of-the-art prediction engine, AudienceProject is able to predict high-quality Sosioraster segments.