The Silent Generation

The Silent Generation segment is characterized by people who are born between 1923 and 1945. This generation values rationing, saving, morals and ethics. They rely on tried, true and tested ways of doing things and are slow to embrace anything new. Social tranquility and family togetherness are important to them.

Up to devices can be targeted within this segment

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This segment is also available in:
Denmark (- devices) Norway (- devices) United Kingdom (- devices)
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