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The Senior

The Senior Segment is characterized by people who are between 60 and 69 years old and haven’t got any children living at home. The Senior doesn’t work anymore.

Up to devices can be targeted within this segment

Family Life Cycle dk

This segment is also available in:

Norway (- devices) Sweden (- devices) United Kingdom (- devices)

Info

Category ?

Our segments comes in different shapes and sizes - this is a Family Life Cycle segment. Learn more about them here.

Family Life Cycle

Type ?

This is a probabilistic segment. Learn more

Probabilistic

CPM ?

The CPM price for targeting towards this segment is 6 DKK. CPM is short for Cost Per Thousand Impressions.

6 DKK

Country ?

Switch to a different country here. If this segment isn't available in your country yet, fear not - we're constantly expanding our catalogue and yours might be launched in the near future.

This segment is also available in:

Norway (- devices) Sweden (- devices) United Kingdom (- devices)

Population ?

This is the total population size in dk

Are online ?

This is the total online population size in dk

Check availability All segments

Facts

Some quick insights about this segment

Hitrate

5.6x

Better chance of hitting your target group, when using this segment

CPM

6 DKK

The cost when targeting against this segment is CPM 6 DKK

Availability

How many devices can you target? Find your preferred platform below.

Platform	Devices
AudienceProject (Direct)	-
Adform	-	Guide
DoubleClick Bid Manager	-	Guide

AudienceProject (Direct)

Available

Devices -

Adform

Available

Devices -

Guide

DoubleClick Bid Manager

Available

Devices -

Guide

Learn more

Want to know more about our segments? Great, here are some useful links about AudienceData

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Family Life Cycle Segments

What are they, what can they be used for and how do we build them?

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The Senior

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Family Life Cycle Segments

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