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The Old Senior

The Old Senior Segment is characterized by people who are 70 years or older and haven’t got any children living at home. The Old Senior doesn’t work anymore.

Up to devices can be targeted within this segment

Family Life Cycle se

This segment is also available in:

Denmark (- devices) Norway (- devices) United Kingdom (- devices)

Info

Category ?

Our segments comes in different shapes and sizes - this is a Family Life Cycle segment. Learn more about them here.

Family Life Cycle

Type ?

This is a probabilistic segment. Learn more

Probabilistic

CPM ?

The CPM price for targeting towards this segment is 7.50 SEK. CPM is short for Cost Per Thousand Impressions.

7.50 SEK

Country ?

Switch to a different country here. If this segment isn't available in your country yet, fear not - we're constantly expanding our catalogue and yours might be launched in the near future.

This segment is also available in:

Denmark (- devices) Norway (- devices) United Kingdom (- devices)

Population ?

This is the total population size in se

Are online ?

This is the total online population size in se

Check availability All segments

Facts

Some quick insights about this segment

Hitrate

9.3x

Better chance of hitting your target group, when using this segment

CPM

7,50 SEK

The cost when targeting against this segment is CPM 7,50 SEK

Availability

How many devices can you target? Find your preferred platform below.

Platform	Devices
AudienceProject (Direct)	-
Adform	-	Guide
DoubleClick Bid Manager	-	Guide

AudienceProject (Direct)

Available

Devices -

Adform

Available

Devices -

Guide

DoubleClick Bid Manager

Available

Devices -

Guide

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Family Life Cycle Segments

What are they, what can they be used for and how do we build them?

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The Old Senior

Facts

Availability

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Family Life Cycle Segments

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