Tour
Customers
Integrations

Contact
Browse segments

Tour
Customers
Integrations

Contact
Browse segments

The Household Grocery Buyer

The Household Grocery Buyer Segment is characterized by people who are responsible for the household’s grocery shopping. If you are e.g. running a campaign for an online or offline grocery retailer the Household Grocery Buyer Segment is spot on!

Up to devices can be targeted within this segment

Purchase Intent dk

This segment is also available in:

United Kingdom (- devices) Norway (- devices) Sweden (- devices)

Info

Category ?

Our segments comes in different shapes and sizes - this is a Purchase Intent segment. Learn more about them here.

Purchase Intent

Type ?

This is a probabilistic segment. Learn more

Probabilistic

CPM ?

The CPM price for targeting towards this segment is 4.5 DKK. CPM is short for Cost Per Thousand Impressions.

4.5 DKK

Country ?

Switch to a different country here. If this segment isn't available in your country yet, fear not - we're constantly expanding our catalogue and yours might be launched in the near future.

This segment is also available in:

United Kingdom (- devices) Norway (- devices) Sweden (- devices)

Population ?

This is the total population size in dk

Are online ?

This is the total online population size in dk

Check availability All segments

Facts

Some quick insights about this segment

Hitrate

1.5x

Better chance of hitting your target group, when using this segment

CPM

4,5 DKK

The cost when targeting against this segment is CPM 4,5 DKK

Availability

How many devices can you target? Find your preferred platform below.

Platform	Devices
AudienceProject (Direct)	-
Adform	-	Guide
DoubleClick Bid Manager	-	Guide

AudienceProject (Direct)

Available

Devices -

Adform

Available

Devices -

Guide

DoubleClick Bid Manager

Available

Devices -

Guide

Learn more

Want to know more about our segments? Great, here are some useful links about AudienceData

Tour

We think AudienceData is segments done right. Learn why in this quick tour.

Purchase Intent Segments

What are they? And why is future rather than past intent important?

Support

Need help finding our segments in your DSP? Or do you have another question?

Privacy

We obsess about privacy so you don’t have to. Read more on privacy here.

Get started

Take your campaign performance to the next level today

Browse Segments

Part of something bigger

AudienceData is part of a powerful product suite from AudienceProject – a company devoted to helping publishers, brands, agencies and e-commerce navigate and succeed in an overly complex media industry, by providing simple and flexible products and services.

Learn more

Latest from the blog

Customer success story: Kia Denmark extends net reach in target audience with redistributed ad budget

Read

Product
Segments
Company
Resources
- Support
- Contact

Stay updated

Be the first to hear about new AudienceData segments

Privacy Policy
Terms & Conditions

The Household Grocery Buyer

Facts

Availability

Learn more

Tour

Purchase Intent Segments

Support

Privacy

Take your campaign performance to the next level today

Product

Segments

Company

Resources

Stay updated

Welcome aboard, !

Newsletter