The Balanced Middle

The Balanced Middle is characterized by people with diverse consumption behaviours, educational backgrounds, preferences and opinions, but only a few are extreme in any sense. Professionally, they are both working in the private and public sector. The consumer goods bought by The Balanced Middle are not expensive luxury, but everyday luxury - decent and famous brands, which are often bought in store chains. They will not hang back from others but are still waiting to see which trends are establishing.

Up to devices can be targeted within this segment

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