Population
How likely are you to hit this segment without any data targeting applied to your campaign?
- people in the UK population fall within this segment - that's about 27% (incidence rate)
- of those people are online and targetable. That's about 35% (online incidence rate)
So without data, 65% of your campaign impressions are wasted outside the target group
Segment performance
See how this segment compares to the general population
| Affinity | Devices | Hitrate in Target Group | Wastage reduced by | ||
|---|---|---|---|---|---|
| Population | 100 | Not available | 35% | 0% | |
| Household Size of 2 | 150 | - | 53% | 28% | |
| Household Size of 2 | 200 | - | 70% | 54% |
PopulationAffinity 100
Devices Not available
Hitrate in target group 35%
Wastage reducation 0%
Household Size of 2Affinity 150
Household Size of 2Affinity 200
Availability
Cost
Will data pay off for your campaign? Adjust campaign details and choose segment affinity below and find out
Campaign details
Campaign budget:
- GBP
Campaign CPM:
- GBP
Segment affinity:
Affinity -
Result
Will data pay off?
Yes No
Reduce effective CPM price and get more impressions in target group! Sorry, data doesn't seem to help your campaign performance.
Effective CPM
-
You'll spend - GBP less to reach a person in target group
Impressions in TG
-
Get - extra impressions in target group on the same budget
Detailed result
| Without data | With data | |
|---|---|---|
| Affinity | 100 | - |
| Data CPM | 0 GBP | - |
| Total Campaign CPM | - | - |
| Impression share in target group | - | - |
| Total impressions | - | - |
| Impressions in target group | - | - |
| Impressions outside target group (wastage) | - | - |
| Effective CPM in target group | - | - |
Affinity
Without data 100
With data 100
Data CPM
Without data 0 GBP
With data -
Total campaign CPM
Without data -
With data -
Imp. share in target group
Without data -
With data -
Total impressions
Without data -
With data -
Impressions in target group
Without data -
With data -
Imps. outside TG (wastage)
Without data -
With data -
Effective CPM in TG
Without data -
With data -
This is an estimated cost example based on a campaign, which is targeted towards the general online population. In other words, if that's not the case for your campaign, the comparison will look different.
Learn more
Want to know more about our segments? Great, here are some useful links about AudienceData