Generation Z

The Generation Z segment is characterized by people who are born between 1998 and 2016. This generation values authenticity and “realness”. They are the new conservatives being more self-controlled and responsible, embracing traditional beliefs and valuing family. Peer acceptance is very important to them and their self-image is partially determined by the group they belong to.

Up to devices can be targeted within this segment

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This segment is also available in:
Denmark (- devices) Norway (- devices) United Kingdom (- devices)
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