Conzoom®: G Seniors

The ‘Conzoom®: G Seniors (G Seniorer)’ segment is characterized by families above 60 years of age with grown-up children who are pensioners or on early retirement, who live in many types of properties, often in smaller cities, who have an average level of disposable income, who enjoy going to the church, evening school and to classical concerts and who watch TV, listen to radio P4 and read the weekly newspapers.