Conzoom®: E Urban diversity

The ‘Conzoom®: E Urban diversity (E Urban mangfoldighed)’ segment is characterized by singles often younger than 40 who live in apartments in bigger cities - both as renters, condo-owners and owners, who haven’t got a lot of disposable income, who are well-educated and up-to-date, who have diverse interests, who bike and use public transportation, who are heavy consumers of cultural offerings and who are online a lot.