Conzoom®: C4 Pair of hearts

The ‘Conzoom®: C4 Pair of hearts (C4 Par i hjerter)’ segment is characterized by all family types but mainly with people more than 40 years old, who live in big, older houses, who have an average purchasing power and a nice wealth, who are likely to have a cat, who enjoy home activities and who are members of a nature or environmental organisation.