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Baby Boomers

The Baby Boomers segment is characterized by people who are born between 1946 and 1964. This generation values individualisation, self-expression and optimism. They have defined themselves by their careers and many plan to continue working after retirement and live an active life. Family responsibilities, health, energy and wellness are important to them.

Up to devices can be targeted within this segment

Generation no

This segment is also available in:

Denmark (- devices) Sweden (- devices) United Kingdom (- devices)

Info

Category ?

Our segments comes in different shapes and sizes - this is a Generation segment. Learn more about them here.

Generation

Type ?

This is a probabilistic segment. Learn more

Probabilistic

CPM ?

The CPM price for targeting towards this segment is 6.30 NOK. CPM is short for Cost Per Thousand Impressions.

6.30 NOK

Country ?

Switch to a different country here. If this segment isn't available in your country yet, fear not - we're constantly expanding our catalogue and yours might be launched in the near future.

This segment is also available in:

Denmark (- devices) Sweden (- devices) United Kingdom (- devices)

Population ?

This is the total population size in no

Are online ?

This is the total online population size in no

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Facts

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Better chance of hitting your target group, when using this segment

6,30 NOK

The cost when targeting against this segment is CPM 6,30 NOK

Availability

How many devices can you target? Find your preferred platform below.

Platform	Devices
AudienceProject (Direct)	-
Adform	-	Guide
DoubleClick Bid Manager	-	Guide

AudienceProject (Direct)

Available

Devices -

Adform

Available

Devices -

Guide

DoubleClick Bid Manager

Available

Devices -

Guide

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Baby Boomers

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