Conzoom®: B Comfy & cosiness

The ‘Conzoom®: B Comfy & cosiness (B Komfort og hygge)’ segment is characterized by mature families often without children at home who live in villas and townhouses in smaller provincial towns, who are both property owners and renters, who have an income level slightly under the national average, who both drive a car and use public transportation, who care about gardening, DIY and handicrafts and who allow themselves to be tempted by a good offer.