Conzoom®: A Affluent homeowner

The ‘Conzoom®: A Affluent homeowner (A Velfunderede husejere)’ segment is characterized by families with couples aged late 40’s to mid 60’s with or without children who live in villas in smaller provincial towns, who are financially well-established and with a lot of disposable income, who spend time and money on gardening and DIY, who have a broad field of interest and are generally well-informed and who read the major newspapers.