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Demographic31
| Age 18-24 | Affinity based | Demographic | no | - devices | |
| Age 18-30 | Affinity based | Demographic | no | - devices | |
| Age 18-40 | Affinity based | Demographic | no | - devices | |
| Age 20-50 | Affinity based | Demographic | no | - devices | |
| Age 25-34 | Affinity based | Demographic | no | - devices | |
| Age 35-44 | Affinity based | Demographic | no | - devices | |
| Age 41-99 | Affinity based | Demographic | no | - devices | |
| Age 45-54 | Affinity based | Demographic | no | - devices | |
| Age 51-99 | Affinity based | Demographic | no | - devices | |
| Age 55-64 | Affinity based | Demographic | no | - devices | |
| Age 65-120 | Affinity based | Demographic | no | - devices | |
| College or University degree | Affinity based | Demographic | no | - devices | |
| High School education | Affinity based | Demographic | no | - devices | |
| Primary School education | Affinity based | Demographic | no | - devices | |
| Technical Education | Affinity based | Demographic | no | - devices | |
| University Preparatory education | Affinity based | Demographic | no | - devices | |
| Employed | Affinity based | Demographic | no | - devices | |
| Female | Affinity based | Demographic | no | - devices | |
| Male | Affinity based | Demographic | no | - devices | |
| Have Children | Affinity based | Demographic | no | - devices | |
| Household Size of 1 | Affinity based | Demographic | no | - devices | |
| Household Size of 2 | Affinity based | Demographic | no | - devices | |
| Household Size of 3 | Affinity based | Demographic | no | - devices | |
| Household Size of 4 | Affinity based | Demographic | no | - devices | |
| Household Size of 5 | Affinity based | Demographic | no | - devices | |
| High income | Affinity based | Demographic | no | - devices | |
| Low income | Affinity based | Demographic | no | - devices | |
| Medium income | Affinity based | Demographic | no | - devices | |
| Retired | Affinity based | Demographic | no | - devices | |
| Student | Affinity based | Demographic | no | - devices | |
| Unemployed | Affinity based | Demographic | no | - devices |
Family Life Cycle8
| The Identity Seeker | Family Life Cycle | no | - devices | ||
| The Nest Builder | Family Life Cycle | no | - devices | ||
| The Old Senior | Family Life Cycle | no | - devices | ||
| The School Kids Family | Family Life Cycle | no | - devices | ||
| The Self-Realizer | Family Life Cycle | no | - devices | ||
| The Senior | Family Life Cycle | no | - devices | ||
| The Teenage Family | Family Life Cycle | no | - devices | ||
| The Toddler Family | Family Life Cycle | no | - devices |
Generation5
| Baby Boomers | Generation | no | - devices | ||
| Generation X | Generation | no | - devices | ||
| Generation Z | Generation | no | - devices | ||
| Millennials | Generation | no | - devices | ||
| The Silent Generation | Generation | no | - devices |
Geo Area3
| Lives in rural areas | Geo Area | no | - devices | ||
| Lives in suburban areas | Geo Area | no | - devices | ||
| Lives in urban areas | Geo Area | no | - devices |
Ownership3
| The Car Owner | Ownership | no | - devices | ||
| The Holiday Home Owner | Ownership | no | - devices | ||
| The House Owner | Ownership | no | - devices |
Purchase Intent5
| Intends to buy a new car | Purchase Intent | no | - devices | ||
| Intends to buy a new mobile | Purchase Intent | no | - devices | ||
| Intends to travel | Purchase Intent | no | - devices | ||
| Intends to change TV Provider | Purchase Intent | no | - devices | ||
| The Household Grocery Buyer | Purchase Intent | no | - devices |
Sosioraster9
| The Balanced Elite | Sosioraster | no | - devices | ||
| The Balanced Middle | Sosioraster | no | - devices | ||
| The Balanced Ordinary | Sosioraster | no | - devices | ||
| The Cultural Elite | Sosioraster | no | - devices | ||
| The Cultural Middle | Sosioraster | no | - devices | ||
| The Cultural Ordinary | Sosioraster | no | - devices | ||
| The Economic Elite | Sosioraster | no | - devices | ||
| The Economic Middle | Sosioraster | no | - devices | ||
| The Economic Ordinary | Sosioraster | no | - devices |
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