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Demographic31

Age 18-24 Affinity based Demographic no - devices
Age 18-30 Affinity based Demographic no - devices
Age 18-40 Affinity based Demographic no - devices
Age 20-50 Affinity based Demographic no - devices
Age 25-34 Affinity based Demographic no - devices
Age 35-44 Affinity based Demographic no - devices
Age 41-99 Affinity based Demographic no - devices
Age 45-54 Affinity based Demographic no - devices
Age 51-99 Affinity based Demographic no - devices
Age 55-64 Affinity based Demographic no - devices
Age 65-120 Affinity based Demographic no - devices
College or University degree Affinity based Demographic no - devices
High School education Affinity based Demographic no - devices
Primary School education Affinity based Demographic no - devices
Technical Education Affinity based Demographic no - devices
University Preparatory education Affinity based Demographic no - devices
Employed Affinity based Demographic no - devices
Female Affinity based Demographic no - devices
Male Affinity based Demographic no - devices
Have Children Affinity based Demographic no - devices
Household Size of 1 Affinity based Demographic no - devices
Household Size of 2 Affinity based Demographic no - devices
Household Size of 3 Affinity based Demographic no - devices
Household Size of 4 Affinity based Demographic no - devices
Household Size of 5 Affinity based Demographic no - devices
High income Affinity based Demographic no - devices
Low income Affinity based Demographic no - devices
Medium income Affinity based Demographic no - devices
Retired Affinity based Demographic no - devices
Student Affinity based Demographic no - devices
Unemployed Affinity based Demographic no - devices

Family Life Cycle8

The Identity Seeker Family Life Cycle no - devices
The Nest Builder Family Life Cycle no - devices
The Old Senior Family Life Cycle no - devices
The School Kids Family Family Life Cycle no - devices
The Self-Realizer Family Life Cycle no - devices
The Senior Family Life Cycle no - devices
The Teenage Family Family Life Cycle no - devices
The Toddler Family Family Life Cycle no - devices

Generation5

Baby Boomers Generation no - devices
Generation X Generation no - devices
Generation Z Generation no - devices
Millennials Generation no - devices
The Silent Generation Generation no - devices

Geo Area3

Lives in rural areas Geo Area no - devices
Lives in suburban areas Geo Area no - devices
Lives in urban areas Geo Area no - devices

Lifestyle5

The Cosmopolitan Lifestyle no - devices
The Fashionista Lifestyle no - devices
The Motor Fanatic Lifestyle no - devices
The Sports Geek Lifestyle no - devices
The Wolf of Wall Street Lifestyle no - devices

Ownership3

The Car Owner Ownership no - devices
The House Owner Ownership no - devices
The Summerhouse Owner Ownership no - devices

Purchase Intent5

Intends to buy a new car Purchase Intent no - devices
Intends to buy a new mobile Purchase Intent no - devices
Intends to travel Purchase Intent no - devices
Intends to change TV Provider Purchase Intent no - devices
The Household Grocery Buyer Purchase Intent no - devices

Sosioraster9

The Balanced Elite Sosioraster no - devices
The Balanced Middle Sosioraster no - devices
The Balanced Ordinary Sosioraster no - devices
The Cultural Elite Sosioraster no - devices
The Cultural Middle Sosioraster no - devices
The Cultural Ordinary Sosioraster no - devices
The Economic Elite Sosioraster no - devices
The Economic Middle Sosioraster no - devices
The Economic Ordinary Sosioraster no - devices

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