Target people based on future - not past - intent
Reach audiences who show real future intent - not past intent. Purchase Intent segments enable you to target campaigns towards people who have an actual interest in your specific product category right now. No longer will you have to make assumptions about people’s intentions and going through the hassle of combining several sociodemographic segments and thereby compromising reach and performance.
How can I use Purchase Intent segments?
As the Purchase Intent segments are based on people who are in the market for a particular product category, they’re great for optimizing performance-based campaigns. You could e.g. market a new car towards people who actually intend to buy a car.
How are Purchase Intent segments built?
Applies to the following Purchase Intent segments: Intends to buy a new car, Intends to buy a new mobile, Intends to travel, Intends to change TV provider and The Household Grocery Buyer.
AudienceProject’s Purchase Intent Segments are based on a unique combination of survey data and behavioural analysis. Thousands of panelists are continuously interviewed in an ongoing omnibus 365 days a year. The resulting intent-panel is then used in combination with AudienceProject’s proprietary machine learning algorithms to identify exactly how the behavioural patterns of the intent panelists differ from the non-intent panelists. Once distinct behavioural patterns have been identified, a control group of real panelists are used to verify the affinity of each segment. In other words, AudienceProject’s Purchase Intent Segments are based on online behaviour of real people, who have expressed intent of a purchase in a survey.
Always new seed data
An ongoing survey approach ensures that AudienceProject continuously is able to observe and adjust the segments to match changes in any audience’s attitude and behaviour.
The omnibus approach of AudienceProject’s Purchase Intent Segments also takes the duration of the purchase decision process into consideration.
The survey data used for the segments, will not be older than the assessed timeframe for the purchase decision process around the product. Hence, the seed data constituting the basis for the predictions are based on people who are actually in the market for the product within the stated time frame.
Predictions – Not retargeting
It is important to bear in mind that AudienceProject’s Purchase Intent Segments not are based on the typical retargeting approach.
The segments are based on a complex set of behavioural traits and predictions that ensures that members of a purchase intent segment are users that exhibit the same overall behaviour as users who have stated an intent to purchase a particular product or service. Hence, we are beyond the typical retargeting issue, where users are haunted by one particular product ever since they took a glance at it or purchased it.
AudienceProject delivers real ‘future’ intent. Not past intent.
Which Purchase Intent segments are available?
| Intends to buy a new car | dk | - devices | |
| Intends to buy a new mobile | dk | - devices | |
| Intends to travel | dk | - devices | |
| Intends to change TV Provider | dk | - devices | |
| The Household Grocery Buyer | dk | - devices |
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
Learn more
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.