Target people based on what they own
The things we own tell a lot about what we’re in market for. Ownership segments enable you to improve the targeting of campaigns towards people who owns a specific kind of product, without going through the hassle of combining several sociodemographic segments and thereby compromising reach. You can e.g. reach people who own a car or house and might be looking for an insurance to secure their purchase.
How can I use Ownership segments?
As the Ownership segments are based on people who owns a particular product, they’re great for optimizing performance based campaigns. You could e.g. target a campaign based on car insurance towards car owners.
How are Ownership segments built?
AudienceProject’s Ownership Segments are based on a unique combination of survey data and behavioural analysis. Thousands of panelists are continuously interviewed in an ongoing omnibus 365 days a year. The resulting ownership-panel is then used in combination with AudienceProject’s proprietary machine learning algorithms to identify exactly how the behavioural patterns of the owner panelists differ from the non-owner panelists. Once distinct behavioural patterns have been identified, a control group of real panelists are used to verify the affinity of each segment. In other words, AudienceProject’s ownership segments are based on online behaviour of real people, who have expressed ownership in a survey.
Always new seed data
An ongoing survey approach ensures that AudienceProject continuously is able to observe and adjust the segments to match changes in any audience’s attitude and behaviour.
Which Ownership segments are available?
| The Car Owner | dk | - devices | |
| The Holiday Home Owner | dk | - devices | |
| The House Owner | dk | - devices |
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
Learn more
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.