What are Ownership segments?

Target people based on what they own

The things we own tell a lot about what we’re in market for. Ownership segments enable you to improve the targeting of campaigns towards people who owns a specific kind of product, without going through the hassle of combining several sociodemographic segments and thereby compromising reach. You can e.g. reach people who own a car or house and might be looking for an insurance to secure their purchase.

How can I use Ownership segments?

How are Ownership segments built?

Which Ownership segments are available?

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