What are Lifestyle segments?

Target people based on way of living

We are in an age of individualism. But even in our search for uniqueness we are a part of general movements independent of age and gender. With Lifestyle segments you can improve the targeting for campaigns, that are relevant to people in a certain stage of life, without going through the hassle of combining several sociodemographic segments and thereby compromising reach. You can e.g. reach Fashionistas, who are always looking for new trends or Sports Geeks, who enjoy the endless feed of games and betting opportunities.

How can I use Lifestyle segments?

How are Lifestyle segments built?

Which Lifestyle segments are available?

Superior segment quality

Case: Connecting with the Sports Geeks

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