Target people based on demographics, lifestyle, behaviour and attitudes
Although each of us is unique, there are a number of common features that define us as humans. The Geomatic Online segments enable you to target campaigns towards people who have a set of common features based on a wide range of variables such as age, income, education, housing, social class and whether they have children or not. You can e.g. reach wealthy, career-oriented families or senior families with children no longer living at home.
How can I use Geomatic Online segments?
You can use the Geomatic Online segments to target campaigns with product or product categories relevant to specific types of people. Like advertising gardening equipment towards ‘A3 Distinguished elders (A3 Gyldne hjem)’ who in particular are enjoying gardening and advertising cultural offerings towards ‘D1 The Gold Coast (D1 Formue og formåen)’ who are often going to concerts and in the theatre as well often visiting art exhibitions and museums.
How are Geomatic Online segments built?
The Geomatic Online segments are based on a model dividing households into nine different main groups and 36 underlying segments. The segmentation is based on the geolocation of the households, which is linked to information about what characterises these as consumers and citizens.
The Geomatic Online segments are built in close collaboration between Geomatic and AudienceProject. Via a survey, AudienceProject has asked its panelists for permission to track the geolocation of their households. Based on the household geolocation of AudienceProject’s panelists, Geomatic has defined in which of their segments the AudienceProject panelists belong. With the knowledge of which Geomatic segments the panelists belong to, AudienceProject has been able to build the segments for online targeting.
The deterministic data about the panelists’ geolocation is combined with high-quality behavioral data to build the Geomatic Online segments. Combining deterministic data to online behavior provides a strong base for finding similar audiences online. Due to the large scale of both deterministic and behavioral data, and a state-of-the-art prediction engine, AudienceProject is able to predict high-quality Geomatic Online segments.
Which Geomatic Online segments are available?
|Conzoom®: A2 Prospering families||dk||- devices|
|Conzoom®: A Affluent homeowner||dk||- devices|
|Conzoom®: A1 Successful living||dk||- devices|
|Conzoom®: A3 Distinguished elders||dk||- devices|
|Conzoom®: A4 SOHO||dk||- devices|
|Conzoom®: A5 Family Jensen||dk||- devices|
|Conzoom®: B Comfy & cosiness||dk||- devices|
|Conzoom®: B3 Empty nesters||dk||- devices|
|Conzoom®: C Country life||dk||- devices|
|Conzoom®: C4 Pair of hearts||dk||- devices|
|Conzoom®: D The silver lining||dk||- devices|
|Conzoom®: D1 The Gold Coast||dk||- devices|
|Conzoom®: D3 Golden generation||dk||- devices|
|Conzoom®: E Urban diversity||dk||- devices|
|Conzoom®: E3 Heart warmers||dk||- devices|
|Conzoom®: E5 Family ties||dk||- devices|
|Conzoom®: F Upscale city||dk||- devices|
|Conzoom®: G Seniors||dk||- devices|
|Conzoom®: I Provincial life||dk||- devices|
|Conzoom®: I4 Enjoying life||dk||- devices|
|Holiday home owner||dk||- devices|
|House owner||dk||- devices|
|Housing price: High||dk||- devices|
|Housing price: Low||dk||- devices|
|Housing price: Medium||dk||- devices|
|Lives in an apartment||dk||- devices|
|Private professional||dk||- devices|
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.