Target people based on where they live
The type of geographical area in which we live defines our needs. The Geo Area segments enable you to improve the targeting of campaigns towards people living in a specific type of geographical area. You can reach people living in the cities, people living in the suburbs or people living in rural areas.
How can I use Geo Area segments?
As the Geo Area segments are characterized by which type of geographical area people live in, you can use them to target campaigns with products or product categories relevant to people living in a specific type of geographical area. Like advertising a pickup truck towards people living in rural areas or high-end fashion clothing to people living in cities.
How are Geo Area segments built?
Our Geo Area segments are based on a combination of our own high-quality behavioral data on which municipality people live in and curated data from the European Union, that classifies municipalities into the same three categories used in the Geo Area segments, i.e. cities, suburbs or rural areas.
Which Geo Area segments are available?
| Lives in rural areas | dk | - devices | |
| Lives in suburban areas | dk | - devices | |
| Lives in urban areas | dk | - devices |
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
Learn more
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.