Target people based on the generation they belong to
The time period in which we are born heavily influences our values, attitudes and experiences, which have a profound effect on our consumption behaviour. The Generation segments enable you to target a variety of different generations, each with their specific behaviour and needs. You can e.g. reach Baby Boomers, Millennials or people in Generation Z.
How can I use Generation segments?
You can use the Generation segments to target campaigns with product or product categories relevant to specific generations holding specific needs. Like advertising fashion clothes towards Generation Z and Millennials and advertising health care products towards Baby Boomers and The Silent Generation
How are Generation segments built?
Our generation segments are based on a combination of high-quality behavioral data and deterministic survey data. Combing deterministic survey answers to online behavior, provides a strong base for finding similar audiences online. Due to the large scale of both deterministic and behavioral data, and a state-of-the-art prediction engine, AudienceProject is able to predict high-quality generation segments.
Which Generations segments are available?
| Baby Boomers | dk | - devices | |
| Generation X | dk | - devices | |
| Generation Z | dk | - devices | |
| Millennials | dk | - devices | |
| The Silent Generation | dk | - devices |
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
Learn more
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.