What are Generation segments?

Target people based on the generation they belong to

The time period in which we are born heavily influences our values, attitudes and experiences, which have a profound effect on our consumption behaviour. The Generation segments enable you to target a variety of different generations, each with their specific behaviour and needs. You can e.g. reach Baby Boomers, Millennials or people in Generation Z.

How can I use Generation segments?

How are Generation segments built?

Which Generations segments are available?

Superior segment quality

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