What are Family Life Cycle segments?

Target people based on their stage in life

Where we are in life defines our needs. Family Life Cycle segments enable you to improve the targeting of campaigns towards people in a certain stage of life, without going through the hassle of combining several sociodemographic segments and thereby compromising reach. You can e.g. reach Toddler Families in need for diapers, young adults or retired senior senior citizens.

How can I use Family Life Cycle segments?

How are Family Life Cycle segments built?

Which Family Life Cycle segments are available?

Superior segment quality

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