Target people based on their stage in life
Where we are in life defines our needs. Family Life Cycle segments enable you to improve the targeting of campaigns towards people in a certain stage of life, without going through the hassle of combining several sociodemographic segments and thereby compromising reach. You can e.g. reach Toddler Families in need for diapers, young adults or retired senior senior citizens.
How can I use Family Life Cycle segments?
As the Family Life Cycle segments are characterized by people being in a certain stage of life, you can use them to target campaigns with products or product categories, relevant for that specific life cycle. Like advertising diapers towards the Toddler Family segment or home decor items towards the Nest Builder segment.
How are Family Life Cycle segments built?
Our Family Life Cycle Segments are based on a unique combination of survey data and behavioural analysis. Once distinct behavioural patterns have been identified, a control group of real panelists are used to verify the affinity of each segment. In other words, AudienceProject’s Family Life Cycle Segments are based on online behaviour of real people, who have provided sociodemographic information in a survey.
Which Family Life Cycle segments are available?
| The Identity Seeker | dk | - devices | |
| The Nest Builder | dk | - devices | |
| The Old Senior | dk | - devices | |
| The School Kids Family | dk | - devices | |
| The Self-Realizer | dk | - devices | |
| The Senior | dk | - devices | |
| The Teenage Family | dk | - devices | |
| The Toddler Family | dk | - devices |
Superior segment quality
Our segments are based on some of the strongest, most reliable algorithms in the market and some of the largest online panels. We strive to provide 100% transparency in all aspects, including our methodologies, data origin and – whenever possible – expected campaign performance and cost reduction. On top of that, we also take user privacy extremely seriously. The result: safe segments with superior quality and a great balance between hit rate and size.
Learn more
If you want to learn more about AudienceData segments, we recommend checking out the tour page or visiting our Helpdesk. Also feel free to get in touch with us if you want to have a chat about how your business can benefit from using AudienceData.