What are Demographic segments?

The freedom of choice

Our demographic segments enable you to target campaigns based on gender, income, etc. But not only that. As segment accuracy determines segment size, a common problem is that one segment variant doesn’t fit all campaigns. That’s why our Demographic segments come in multiple affinity variants - which means you have the freedom to pick the hit rate and reach in target group, that best fit your campaign size, budget and plan.

How can I use Demographic segments?

How are Demographic segments built?

Which Demographic segments are available?

Superior segment quality

Why introduce segments with multiple affinities?

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