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Demographic32
| Age 18-24 | Affinity based | Demographic | dk | - devices | |
| Age 18-30 | Affinity based | Demographic | dk | - devices | |
| Age 18-40 | Affinity based | Demographic | dk | - devices | |
| Age 20-50 | Affinity based | Demographic | dk | - devices | |
| Age 25-34 | Affinity based | Demographic | dk | - devices | |
| Age 35-44 | Affinity based | Demographic | dk | - devices | |
| Age 41-99 | Affinity based | Demographic | dk | - devices | |
| Age 45-54 | Affinity based | Demographic | dk | - devices | |
| Age 51-99 | Affinity based | Demographic | dk | - devices | |
| Age 55-64 | Affinity based | Demographic | dk | - devices | |
| Age 65-120 | Affinity based | Demographic | dk | - devices | |
| College or University degree | Affinity based | Demographic | dk | - devices | |
| High School education | Affinity based | Demographic | dk | - devices | |
| Primary School education | Affinity based | Demographic | dk | - devices | |
| Technical Education | Affinity based | Demographic | dk | - devices | |
| University Preparatory education | Affinity based | Demographic | dk | - devices | |
| Employed | Affinity based | Demographic | dk | - devices | |
| Female | Affinity based | Demographic | dk | - devices | |
| Male | Affinity based | Demographic | dk | - devices | |
| Have Children | Affinity based | Demographic | dk | - devices | |
| Household Size of 1 | Affinity based | Demographic | dk | - devices | |
| Household Size of 1 | Affinity based | Demographic | dk | - devices | |
| Household Size of 2 | Affinity based | Demographic | dk | - devices | |
| Household Size of 3 | Affinity based | Demographic | dk | - devices | |
| Household Size of 4 | Affinity based | Demographic | dk | - devices | |
| Household Size of 5 | Affinity based | Demographic | dk | - devices | |
| High income | Affinity based | Demographic | dk | - devices | |
| Low income | Affinity based | Demographic | dk | - devices | |
| Medium income | Affinity based | Demographic | dk | - devices | |
| Retired | Affinity based | Demographic | dk | - devices | |
| Student | Affinity based | Demographic | dk | - devices | |
| Unemployed | Affinity based | Demographic | dk | - devices |
Family Life Cycle8
| The Identity Seeker | Family Life Cycle | dk | - devices | ||
| The Nest Builder | Family Life Cycle | dk | - devices | ||
| The Old Senior | Family Life Cycle | dk | - devices | ||
| The School Kids Family | Family Life Cycle | dk | - devices | ||
| The Self-Realizer | Family Life Cycle | dk | - devices | ||
| The Senior | Family Life Cycle | dk | - devices | ||
| The Teenage Family | Family Life Cycle | dk | - devices | ||
| The Toddler Family | Family Life Cycle | dk | - devices |
Generation5
| Baby Boomers | Generation | dk | - devices | ||
| Generation X | Generation | dk | - devices | ||
| Generation Z | Generation | dk | - devices | ||
| Millennials | Generation | dk | - devices | ||
| The Silent Generation | Generation | dk | - devices |
Geo Area3
| Lives in rural areas | Geo Area | dk | - devices | ||
| Lives in suburban areas | Geo Area | dk | - devices | ||
| Lives in urban areas | Geo Area | dk | - devices |
Geomatic Online27
| Conzoom®: A2 Prospering families | Geomatic Online | dk | - devices | ||
| Conzoom®: A Affluent homeowner | Geomatic Online | dk | - devices | ||
| Conzoom®: A1 Successful living | Geomatic Online | dk | - devices | ||
| Conzoom®: A3 Distinguished elders | Geomatic Online | dk | - devices | ||
| Conzoom®: A4 SOHO | Geomatic Online | dk | - devices | ||
| Conzoom®: A5 Family Jensen | Geomatic Online | dk | - devices | ||
| Conzoom®: B Comfy & cosiness | Geomatic Online | dk | - devices | ||
| Conzoom®: B3 Empty nesters | Geomatic Online | dk | - devices | ||
| Conzoom®: C Country life | Geomatic Online | dk | - devices | ||
| Conzoom®: C4 Pair of hearts | Geomatic Online | dk | - devices | ||
| Conzoom®: D The silver lining | Geomatic Online | dk | - devices | ||
| Conzoom®: D1 The Gold Coast | Geomatic Online | dk | - devices | ||
| Conzoom®: D3 Golden generation | Geomatic Online | dk | - devices | ||
| Conzoom®: E Urban diversity | Geomatic Online | dk | - devices | ||
| Conzoom®: E3 Heart warmers | Geomatic Online | dk | - devices | ||
| Conzoom®: E5 Family ties | Geomatic Online | dk | - devices | ||
| Conzoom®: F Upscale city | Geomatic Online | dk | - devices | ||
| Conzoom®: G Seniors | Geomatic Online | dk | - devices | ||
| Conzoom®: I Provincial life | Geomatic Online | dk | - devices | ||
| Conzoom®: I4 Enjoying life | Geomatic Online | dk | - devices | ||
| Holiday home owner | Geomatic Online | dk | - devices | ||
| House owner | Geomatic Online | dk | - devices | ||
| Housing price: High | Geomatic Online | dk | - devices | ||
| Housing price: Low | Geomatic Online | dk | - devices | ||
| Housing price: Medium | Geomatic Online | dk | - devices | ||
| Lives in an apartment | Geomatic Online | dk | - devices | ||
| Private professional | Geomatic Online | dk | - devices |
Ownership3
| The Car Owner | Ownership | dk | - devices | ||
| The Holiday Home Owner | Ownership | dk | - devices | ||
| The House Owner | Ownership | dk | - devices |
PriceRunner4
| Intends to buy a new computer | PriceRunner | dk | - devices | ||
| Intends to buy a new gaming console | PriceRunner | dk | - devices | ||
| Intends to buy new gardening equipment | PriceRunner | dk | - devices | ||
| Intends to buy personal care products | PriceRunner | dk | - devices |
Purchase Intent5
| Intends to buy a new car | Purchase Intent | dk | - devices | ||
| Intends to buy a new mobile | Purchase Intent | dk | - devices | ||
| Intends to travel | Purchase Intent | dk | - devices | ||
| Intends to change TV Provider | Purchase Intent | dk | - devices | ||
| The Household Grocery Buyer | Purchase Intent | dk | - devices |
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