Boost your campaign performance with audience segments

Transparent, intelligent audience segments based on real people. Available today wherever you need them.

What is AudienceData?

Let Real People revolutionise your audience targeting!

AudienceData is putting an end to bland and generic campaign targeting. Our segments are based on Real People – and the many differences defining Real People. With a proprietary tech stack and reliance on our own data ecosystem we provide both high performance and transparency.


Know what kind of data you’re buying

Because most of the audience segments you’re buying today are based on data from multiple providers,  it’s close to impossible to know what kind of methodology is being used to build them and even more importantly where the data originally comes from. Our segments are derived solely from our own data ecosystem. The result: more reliable segments that put you in front of the competition.


Stop guessing. Predict actual performance.

When possible, we measure our segments using affinity. This indicates how much you’re improving chances of reaching the right audience when you target segments instead of the general population. And with detailed cost examples, you’ll know if data will pay off for your campaign.

Real People

Based on real people for optimal quality

Each of our segments is based on real survey answers from real people in combination with intelligent behavioural analysis. In the world of audience segmentation, this makes a huge difference for quality. Don’t believe us? With our full transparency you can check it out yourself.


We obsess about privacy so you don’t have to

It goes without saying, that all segments are completely anonymised and encrypted before they are made available in any platform. Now, you can finally make worry-free decisions based on trustworthy data, and rest assured that everything complies with the GDPR guidelines.

Identify. Target. Validate.

Part of something bigger

By using AudienceData you are not only engaging with the most transparent quality segments in the market, you are tapping into AudienceProject’s bigger ecosystem where you can identify audiences, build your own custom segments, measure their actual brand lift effects and validate campaigns.


Segments to suit every need

Different campaigns require different targeting methods, which is why our segments come in a variety of shapes and sizes. And if none of our existing segments suit your exact needs, fear not – you can easily build your own custom segments!


Target people based on their amount of cultural and economic resources. Available in Norway only.


Target people who have shown an intention of buying a new computer, a gaming console, gardening equipment, etc. Currently only available in Denmark.


Target people based on gender, income, etc. and estimate campaign performance and cost improvements with affinity.


Target people based on their way of life. From the travelling fashionistas to the adventurous cosmopolitans.

Purchase Intent

Target people who have shown a real intent within the past months of going travelling, buying a car, smartphone, etc.


Target people who own a specific product - like a house, summerhouse or car.

Family Life Cycle

Where we are in life defines our needs. Target toddler families, identity seekers, nest builders and much more.

Geo Area

The type of geographical area in which we live defines our needs. Reach people living in the cities, suburbs or rural areas.


Target a variety of different generations, each with their specific behaviour and needs - like Baby Boomers or Millennials.


Based on our massive panels and intelligent algorithms we can build pretty much any imaginable segment.
Segments for everyone

How AudienceData helps if you are:

An advertiser

Stop wasting your money. AudienceData improves your hitrate in target group, helps you reach it more efficiently and thereby optimizes your media spend. Use our existing high-quality segment catalogue, or build your own unique targeting segments based on your CRM data.

An agency

Make clients happy by effectively reaching their desired target groups. AudienceData segments makes it easier to manage and optimise campaign budgets. Through our own 100% owned data value chain, we deliver full transparency, high precision and market leading reach.

A publisher

It’s time to stop selling impressions and start selling audiences instead. With AudienceData you can bring yourself ahead of the pack and sell contact with real people. Get started right away using our existing segment catalogue or start creating your very own custom segments.


Helping billions of ads reach their target group; intelligent and intuitive

"AudienceData ensures that our advertisers are provided with the best and most simple access to their desired audiences"

Christian Stavik
Berlingske Media

"AudienceData has helped our client reduce the waste of impressions and maximize impact in their target group.”

Erik Söderberg
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Take your campaign performance to the next level today

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